BranD Audit & CLARITY SESSION

Your brand is more than colours and fonts—it’s the experience people have the moment they land on your website, scroll your socials, or interact with your work.

Over time, even the strongest brands can drift, lose clarity, or stop reflecting the level you’re operating at. If things feel a little inconsistent, a little outdated, or just not quite you anymore, it’s a sign your brand needs a fresh, objective look.

A Brand Audit gives you that clarity. I take a deep, thoughtful look at your visual identity, messaging, website, and overall presence to uncover what’s working beautifully, what’s holding you back, and where small, strategic shifts can create a big impact. This isn’t about tearing your brand apart—it’s about understanding it, refining it, and helping it show up with the confidence and cohesion you’ve grown into

Brand Audit & Clarity Session

Perfect for entrepreneurs and startups who want clarity before they grow.

This Brand Audit gives you a thoughtful, expert review of your visual identity, messaging, website, and overall presence so you can understand what’s working, what’s confusing, and where small refinements can create a big impact. Instead of guessing, you’ll get a clear, actionable roadmap that helps you show up more consistently, connect with the right audience, and make confident decisions about your next steps—whether you’re preparing for a refresh, planning a full rebrand, or simply wanting your brand to reflect the level you’re truly operating at.

💰 Investment: $300 CAD
⏳ Timeline: 5- 7 days

  • A detailed look at your logo usage, typography, colour palette, and imagery to assess consistency, clarity, and alignment with your brand’s personality and goals.

  • An evaluation of how your brand shows up across platforms—socials, collateral, and touchpoints—to identify where things feel cohesive and where they drift.

  • A high‑level review of your core messaging to ensure your visuals and voice are working together to communicate the right story to the right audience.

  • What you can expect for recommendations to include::

    • Refinements to your colour palette Suggestions for improving contrast, cohesion, and emotional tone so your colours feel intentional and aligned.

    • Typography improvements Guidance on hierarchy, readability, and pairing to strengthen consistency and professionalism.

    • Logo usage suggestions Notes on spacing, sizing, variations, and where your logo is working—or losing impact.

    • Imagery + style direction Recommendations for photography, illustration, and visual mood to support a more cohesive brand feel.

    • Brand voice alignment tips High‑level suggestions to help your visuals and messaging feel more connected and consistent.

    • Quick fixes you can implement immediately Small, high‑impact changes that elevate your brand without needing a full redesign.

  • What you expect your roadmap to include:

    • Top 3–5 improvements to tackle first Clear, high‑impact steps that will make the biggest difference right away.

    • Secondary enhancements Suggestions that support long‑term growth but aren’t urgent.

    • “Nice to have” future opportunities Ideas you can explore when you’re ready to level up even further.

    • DIY vs. designer recommendations Guidance on what you can confidently update yourself and what’s best handled by a professional.

    • Suggested timeline A simple, realistic order of operations so you know exactly what to do next.

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What You Can Expect

01. Inquiry +Discovery Call

Your branding project begins when you reach out with interest in a package. We’ll schedule a discovery call to talk through your goals, style preferences, and what you want your brand to communicate.

02. PROPOSAL, CONTRACT + INVOICE

You’ll receive a proposal outlining your deliverables, timeline, and investment. Once approved, you’ll sign the contract and submit your deposit to officially secure your project.

03. Onboarding + ProJect Kickoff

You’ll begin by completing your brand questionnaire. Once submitted, we’ll meet for a 15‑minute project kickoff call to review your responses, confirm project details, and make sure we’re aligned before moving into the deeper strategy work.

04. BRAND STRATEGY Foundations

A focused session where we define your brand’s values, audience, and visual direction. Depending on your package, we’ll either set the essential foundations or expand into deeper strategy and a more versatile identity system.

05. MOOD Board + STYLE DIRECTION

I’ll create a curated mood board that captures your visual direction — colors, textures, typography inspiration, and overall aesthetic. This ensures we’re aligned before design begins.

06. LOgo Design

With the direction approved, I’ll design your primary logo concept. You’ll have the opportunity to share feedback so we can refine it until it feels aligned and intentional.

07.two round of revisions

Your package includes two rounds of revisions to refine your primary logo and, if included, any secondary logos, colours, or supporting elements. This ensures your brand feels polished, intentional, and complete. We’ll use your feedback to fine‑tune the details so every element feels aligned with your vision.

08. BRAND GUIDELINES

I’ll create clear, easy‑to‑follow brand guidelines that show you exactly how to use your logos, colours, and typography consistently across every platform. Depending on your package, you’ll also receive a customized Canva or Figma brand toolkit or system to help you apply your brand with confidence and ease.

09. Final Handoff

Once your brand is approved, I’ll organize all of your final files into a clean Google Drive folder, ready for both print and digital use. You’ll receive all logo formats, colour codes, typography details, and supporting elements. Depending on your package, you’ll also get links to your Canva templates or Figma files so you can start using your brand right away.

Let’s build the brand of your dreams together...

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Frequently
Asked Questions

  • Yes, I offer flexible payment plans. You can choose to pay 50% upfront and 50% before final files are delivered, or split your investment into three equal installments — whichever feels most comfortable for you.

  • Most branding projects take 2–5 weeks depending on the package and revision rounds.

  • You’ll always know your official start date before submitting a deposit. I typically book projects a few weeks in advance, and once we confirm your timeline, you’ll be able to secure your spot with your deposit.

  • Two rounds of revisions are included to refine your logo and brand elements.

  • Not at all — the brand onboarding questionnaire and our brand clarity session will give you all the direction you need. We’ll walk through your goals, preferences, and vision together so you feel confident before we move into design

  • You’ll receive all final brand assets — including your logo, color codes, typography, Canva setup or Figma files, and a complete brand guide — organized and ready for use across every platform