Branding StrateGy & Design
Your brand isn’t just a logo — it’s the heart of your business, the story you’re telling, and the impression that stays with people long after they discover you. If your current branding isn’t capturing your essence, connecting with the right audience, or reflecting the level you’re operating at, it’s time for something more aligned.
My branding packages go beyond visuals. You’ll receive a clear, strategic identity designed to support your business with confidence — whether you’re a creative entrepreneur, a service provider, or an e‑commerce brand building a polished, memorable presence.
Brand Essentials
Perfect for creative entrepreneurs and e‑commerce brands clarifying their foundation.
This package is designed for business owners who want a polished, professional brand that feels intentional and cohesive. It blends creative clarity with practical tools, giving you a visual identity that supports confident visibility and aligned growth — without overwhelm.
💰 Investment: $1,200 CAD
⏳ Timeline: 2 - 4 weeks
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A focused, collaborative 60 minute session to uncover the heart of your brand and set a clear direction. Together we’ll define the foundations that guide your identity and ensure your visuals align with your vision.
Uncover your brand’s core values and vision
Identify your target audience and how you want to be perceived
Define a starter visual direction to guide logo, colors, and typography
Outcome: a foundational roadmap for building a cohesive identity
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An inspiring visual framework that translates your brand’s values into a clear aesthetic foundation. This session defines the look, feel, and emotional tone of your identity, ensuring every design decision is guided by a cohesive style direction.
What’s included:
Curated visual inspiration that reflects your brand’s values and vision
Defined style direction to guide your overall aesthetic
Color and texture references that set the tone for your identity
Imagery examples that capture the mood and personality of your brand
A cohesive visual foundation to inform logo design, palette, typography, and marketing materials
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Your brand’s foundation starts here—a streamlined set of core assets designed to give you consistency, clarity, and confidence across every platform.
What’s included:
Starter logo (primary version only)
Core color palette with hex/RGB codes
Basic typography selection (headings + body font)
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A practical set of resources designed to keep your brand consistent, professional, and easy to implement across every platform.
What’s included:
Brand Board Cheatsheet – A one‑page quick reference with logo, colors, fonts, and usage rules
Starter Brand Guidelines (Mini PDF) – A polished document outlining how to use your brand assets consistently
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Option 1: Canva Brand Toolkit
For solopreneurs, service providers, and creatives who want approachable, easy‑to‑use tools.
A streamlined setup that empowers you to manage your brand confidently without needing a design team.
What’s included:
Starter brand kit loaded into Canva (logo, colors, typography)
Social media templates – posts + stories for Instagram, LinkedIn, Facebook
Blog/long‑form graphics – simple header + feature image templates
Video tutorial or Walkthrough on how to use Canva and your template graphics
Quick reference brand board – one Canva brand board page with logo, colors, fonts, and usage
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For growing teams who need scalable, professional assets.
A premium set of files and collaborative systems designed for flexibility, consistency, and growth.
What’s included:
Logo suite basics – primary logo
Core color palette – 4 brand colors with HEX/RGB codes
Typography setup – heading, subheading, and body styles defined in Figma text styles
Social media templates – posts + stories for Instagram, LinkedIn, Facebook
Blog/long‑form graphics – simple header + feature image templates
Quick reference brand board – one Figma page with logo, colors, fonts, and usage
Brand Streamliner
For creative entrepreneurs and e‑commerce brands ready to elevate their identity.
The Brand Streamliner package is for businesses ready to move beyond the basics with a more versatile, fully developed brand system. You’ll receive a complete logo suite, extended color palette, and defined typography hierarchy to ensure consistency across every platform.
Where the Essentials package builds your foundation, Streamliner expands it — giving you the flexibility and structure to show up with confidence and cohesion across your website, social media, packaging, and e‑commerce storefront.
💰 Investment: 2,000 CAD
⏳ Timeline: 3 -5 weeks
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An elevated, strategic 90 minute session for businesses ready to move beyond the basics. We’ll refine your brand personality and audience insights, expand your style direction, and align your logo suite, extended palette, and typography hierarchy with your story—building a cohesive identity system that’s versatile and scalable.
Uncover your brand’s core values and vision
Identify your target audience and refined insight’s to help share your messaging and visuals
Define visual direction of your logo suite, extended palette, and typography hierarchy
Deeper dive into your brand personality and positioning
Expanded style direction with mood board references
Outcome: a more robust identity system that’s versatile and scalable
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A strategic visual framework that expands beyond inspiration, aligning your brand’s personality and positioning with a cohesive aesthetic system to guide every design decision.
What’s included:
Curated visual inspiration that reflects your refined brand values and positioning
Expanded style direction to define the look, feel, and emotional tone of your identity
Color and texture references that extend your palette and set a scalable foundation
Imagery examples that capture the mood and personality of your brand story
A cohesive visual system to inform your logo suite, extended palette, typography hierarchy, and marketing materials
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A complete identity framework that equips your brand with versatile assets and clear rules for consistent application across every platform.
Full logo suite: primary, secondary, and favicon variations
Extended color palette for more flexibility across platforms
Typography hierarchy with clear rules for headings, body text, and accents
Cohesive system that ensures your brand looks polished and consistent everywhere
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A polished, practical resource that connects your visual assets to your brand personality, ensuring consistency and professionalism across every platform. This document acts as your brand’s rulebook—making it easy for you, your team, or collaborators to stay aligned with your identity and story.
Brand Board Cheatsheet – One‑page quick reference with logo variations, color codes, and typography hierarchy
Comprehensive Guidelines PDF includes:
Clear rules for applying your logo suite, extended palette, and typography consistently
Personality alignment examples – How your brand’s tone and values translate into imagery, layout, and messaging
Do’s and Don’ts – Practical demonstrations of what’s on‑brand versus off‑brand
Application scenarios – Guidance for social media, presentations, marketing materials, and web platforms
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For solopreneurs, service providers, and creative entrepreneurs who want approachable tools—but with the added polish and flexibility of a scalable system.
This expanded system goes beyond the basics, giving you professional assets, versatile templates, and clear guidelines so you can manage your brand with confidence and consistency across every platform—without relying on a design team.
Full Canva Setup including brand guidelienes, logo variations– primary, secondary, favicon, monochrome, and responsive variations, colors, fonts, brand voice, photos, graphics, and icons
Advanced social media templates – campaign variations, carousel posts, ad formats
Blog graphics to keep your long‑form content visually cohesive
Onboarding walkthrough – live or recorded session showing the team how to apply and scale the system
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For growing teams who need scalable, professional assets.
This premium system provides not only polished brand files but also collaborative frameworks—ensuring flexibility, consistency, and growth as your team expands. With everything built in Figma, your brand becomes a shared resource that’s easy to manage, update, and scale.
Full logo suite – primary, secondary, favicon, monochrome, and responsive variations
Extended color palette – expanded tones + neutrals for flexibility across digital and print
Typography hierarchy – headings, body, captions, accents with clear rules for usage
Advanced social media templates – campaign variations, carousel posts, ad formats
Blog + content graphics – cohesive templates for articles, reports, and thought leadership pieces
Brand guidelines file in Figma – interactive rules, do’s/don’ts, and personality alignment examples
Collaboration setup – shared Figma library with components/styles for team use
Onboarding walkthrough – live or recorded session showing the team how to apply and scale the system
What You Can Expect
01. Inquiry +Discovery Call
Your branding project begins when you reach out with interest in a package. We’ll schedule a discovery call to talk through your goals, style preferences, and what you want your brand to communicate.
02. PROPOSAL, CONTRACT + INVOICE
You’ll receive a proposal outlining your deliverables, timeline, and investment. Once approved, you’ll sign the contract and submit your deposit to officially secure your project.
03. Onboarding + ProJect Kickoff
You’ll begin by completing your brand questionnaire. Once submitted, we’ll meet for a 15‑minute project kickoff call to review your responses, confirm project details, and make sure we’re aligned before moving into the deeper strategy work.
04. BRAND STRATEGY Foundations
A focused session where we define your brand’s values, audience, and visual direction. Depending on your package, we’ll either set the essential foundations or expand into deeper strategy and a more versatile identity system.
05. MOOD Board + STYLE DIRECTION
I’ll create a curated mood board that captures your visual direction — colors, textures, typography inspiration, and overall aesthetic. This ensures we’re aligned before design begins.
06. LOgo Design
With the direction approved, I’ll design your primary logo concept. You’ll have the opportunity to share feedback so we can refine it until it feels aligned and intentional.
07.two round of revisions
Your package includes two rounds of revisions to refine your primary logo and, if included, any secondary logos, colours, or supporting elements. This ensures your brand feels polished, intentional, and complete. We’ll use your feedback to fine‑tune the details so every element feels aligned with your vision.
08. BRAND GUIDELINES
I’ll create clear, easy‑to‑follow brand guidelines that show you exactly how to use your logos, colours, and typography consistently across every platform. Depending on your package, you’ll also receive a customized Canva or Figma brand toolkit or system to help you apply your brand with confidence and ease.
09. Final Handoff
Once your brand is approved, I’ll organize all of your final files into a clean Google Drive folder, ready for both print and digital use. You’ll receive all logo formats, colour codes, typography details, and supporting elements. Depending on your package, you’ll also get links to your Canva templates or Figma files so you can start using your brand right away.
Let’s build the brand of your dreams together...
Frequently
Asked Questions
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Yes, I offer flexible payment plans. You can choose to pay 50% upfront and 50% before final files are delivered, or split your investment into three equal installments — whichever feels most comfortable for you.
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Most branding projects take 2–5 weeks depending on the package and revision rounds.
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You’ll always know your official start date before submitting a deposit. I typically book projects a few weeks in advance, and once we confirm your timeline, you’ll be able to secure your spot with your deposit.
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Two rounds of revisions are included to refine your logo and brand elements.
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Not at all — the brand onboarding questionnaire and our brand clarity session will give you all the direction you need. We’ll walk through your goals, preferences, and vision together so you feel confident before we move into design
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You’ll receive all final brand assets — including your logo, color codes, typography, Canva setup or Figma files, and a complete brand guide — organized and ready for use across every platform