Product (UX/UI) Design

Startups live and die by speed, clarity, and user trust. A confusing product experience can stall growth before it begins. Strong product design ensures your MVP is not only functional but also intuitive, credible, and ready to scale. It’s about creating experiences that inspire confidence, delight users, and elevate your brand from day one

I provide product design services tailored for startups. From information architecture to UI design, you’ll get a lean, user‑centered product experience that helps you launch faster, attract early adopters, and build a foundation for long‑term growth. Every deliverable is crafted to balance usability with brand impact, giving you a product that feels polished, intuitive, and ready for the future..

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MVP

A fast, focused sprint that takes your most important user flow from idea → prototype → usability test in 2–3 weeks.

This sprint is intentionally lean. We focus on one high‑impact flow (or two small flows), design only the essential screens, and validate everything with a Maze usability test at the end. No interviews. No surveys. No bloated research cycles.

💰 Investment: $4000 CAD
⏳ Timeline: 2-3 weeks

  • We’ll work together to identify the single most important flow for your MVP — the one that needs clarity, validation, and design first.

    What to Expect:

    • Flow selection workshop: Choose the 1–2 flows that matter most for your MVP’s success.

    • Problem & goal definition: Define what the flow must achieve and what success looks like.

    • Scope alignment: Confirm the number of screens (typically 5–8) and the exact boundaries of the sprint

  • We’ll outline the essential steps users take within the chosen flow to ensure clarity and intuitive movement. We are creating a clear blueprint for the screens we’ll design.

    What to Expect:

    • Core feature definition: Identify only the features required to support the selected flow.

    • Final MVP User flows: Map the step‑by‑step path users take through the flow.

    • Goal alignment: Ensure the flow supports both user needs and business goals.

  • Before visuals, we’ll sketch simple layouts that define structure, hierarchy, and functionality.

    What to Expect:

    • Structural layout planning: Sketch the basic layout of each screen in the flow.

    • Early flow validation: Confirm the logic and sequence before moving into design.

    • Shared product clarity: Align on what each screen does and how users move through it.

  • Once the structure is approved, we’ll design polished, branded screens that look and feel like the real product.

    What to Expect:

    • Brand‑aligned visuals: Apply your colors, typography, and visual style.

    • Responsive screen: design Create clean, modern screens for desktop or mobile.

    • Visual consistency: Ensure a cohesive look across all 5–8 screens.

  • You’ll receive an interactive prototype of your most important flow, followed by a fast, data‑driven usability test to validate how real users move through it. This ensures your MVP flow is clear, intuitive, and ready for development.

    What to Expect:

    • Interactive MVP prototype: A clickable version of your selected flow (1–2 flows, typically 5–8 screens) that feels like a real product and is perfect for testing, pitching, or team alignment.

    • Interaction simulation: Users can click, navigate, and experience the flow exactly as intended, allowing you to validate usability before writing a single line of code.

    • Usability test: One unmoderated usability test with 5–7 participants to quickly identify friction points, confusion, or drop‑off moments.

  • A fast, focused MVP package that gives you a clear, test‑ready version of your most important user flow — designed, prototyped, and validated.

    • 1–2 user flows: (5–8 screens total) A streamlined set of screens that capture the core experience your MVP needs to deliver.

    • Clickable Figma prototype + source files: A fully interactive prototype built in Figma,

    • Insight report with recommended fixes: A concise summary of what worked, what didn’t, and the exact improvements needed to strengthen your MVP.

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UI Design

Your product deserves more than functionality—it deserves to shine. My UI Design Package transforms your digital product into a visually stunning, user‑friendly interface that not only elevates your brand but also delights your audience. Every screen is crafted to balance beauty with usability, ensuring your product feels intuitive, engaging, and unforgettable

💰 Investment: Starting at $6,000 CAD
⏳ Timeline: Various on project complexity

  • Before designing, we ensure your brand identity and business goals are fully understood. This stage creates the foundation for a UI that feels authentic, purposeful, and aligned with your audience.

    What to Expect:

    • Brand Review: A deep dive into your existing brand guidelines, tone, and visual identity.

    • Goal Alignment: Mapping UI design decisions directly to your business objectives.

    • Audience Focus: Ensuring the interface resonates with your target users and reflects their needs.

    • Strategic Foundation: Establishing a clear design direction that balances aesthetics with usability.

  • We’ll define who your product is for and map how they move through key tasks, ensuring your design decisions are grounded in real user needs and behaviors.

    What to Expect:

    • Persona development: Create clear, focused personas that represent your primary users, their goals, motivations, and pain points.

    • User goals & context: Identify what users are trying to achieve, the environment they’re in, and the challenges they face along the way.

    • Journey mapping: Visualize the step‑by‑step path users take through your product, highlighting opportunities, friction points, and moments that matter.

    • Experience insights: Translate journey insights into actionable design considerations that guide structure, flow, and interface decisions.

  • A strong product starts with clear structure. This stage defines how your content, screens, and navigation fit together, ensuring your product feels intuitive before any visual design begins.

    What to Expect:

    • Content‑to‑flow mapping: Map content to user flows and product architecture so every screen supports the core journey.

    • Intuitive hierarchy & navigation: Establish clear pathways, logical grouping, and predictable navigation patterns that make the product easy to understand.

    • Copy‑design alignment: Align key messaging and microcopy with the flow to create clarity and reduce friction across the experience.

    • Low‑fidelity wireframes: Create simple, functional wireframes that define layout, structure, and screen relationships before moving into high‑fidelity design.

  • This is where your product truly comes to life. We transform wireframes and design systems into polished, pixel‑perfect layouts that balance beauty with usability. Every detail is crafted to reflect your brand while ensuring clarity and accessibility.

    What to Expect:

    • Pixel‑Perfect Layouts: Polished designs for web or mobile screens that feel professional and engaging.

    • Brand Application: Seamless integration of your typography, colors, and visual hierarchy for a cohesive look.

    • Accessibility Standards: Ensuring contrast, readability, and interaction states meet best practices for inclusive design.

    • Visual Clarity: Applying hierarchy and spacing to guide users effortlessly through each screen.

    • Design Confidence: Screens that are ready for stakeholder review and developer handoff

  • Your users expect a seamless experience no matter what device they’re on. This stage ensures your product adapts beautifully across desktop, tablet, and mobile, maintaining clarity, usability, and brand consistency everywhere.

    What to Expect:

    • Adaptive Layouts: Designing flexible structures that adjust smoothly to different screen sizes and orientations.

    • Cross‑Device Consistency: Ensuring your brand and interface feel cohesive whether viewed on a laptop, tablet, or phone.

    • Seamless Experiences: Optimizing navigation, readability, and interactions for every device.

    • Accessibility Across Devices: Making sure touch targets, contrast, and readability remain strong in all contexts.

    • Future‑Ready Design: A responsive foundation that scales with new devices and evolving user expectations.

  • Consistency is what makes a product feel professional and trustworthy. This stage ensures your interface has a unified look and feel, with reusable design elements that keep every screen aligned.

    What to Expect:

    • Visual Foundations: Defining typography, color palettes, iconography, and spacing rules that reflect your brand.

    • Reusable Components: Creating buttons, forms, cards, and other elements that can be applied across screens.

    • Design System: A structured library that ensures consistency, scalability, and efficiency as your product grows.

    • Brand Alignment: Making sure every visual choice reinforces your identity and resonates with your audience.

    • Future‑Proofing: Providing a system your team can use to maintain cohesion as new features are added.

  • Static screens only tell part of the story. Interactive Prototypes bring your product to life, allowing stakeholders to experience flows, transitions, and micro‑interactions before development begins. This stage ensures alignment, reduces risk, and builds excitement around the final product.

    What to Expect:

    • Clickable Prototypes: Fully interactive models that simulate user journeys for stakeholder review.

    • Transitions & Animations: Showcasing how screens connect, move, and respond to user actions.

    • Micro‑Interactions: Highlighting subtle details like hover states, button feedback, and error handling.

    • Stakeholder Alignment: Providing a tangible preview that helps teams make confident decisions.

    • Reduced Risk: Catching usability or flow issues early, before costly development work begins.

  • We put your designs or product flows in front of real users to see how they perform in practice. By observing interactions and measuring outcomes, we uncover what works well and where improvements are needed.

    What to Expect:

    • Prototype Testing: Real users interact with prototypes or existing product flows to validate usability.

    • Observation & Measurement: Recording behaviors, noting challenges, and tracking task success rates.

    • Insight Capture: Collecting feedback on ease of use, clarity, and overall experience.

    • Actionable Recommendations: Clear guidance on what to refine, adjust, or redesign for better performance.

    • Iterative Improvement: Using findings to strengthen the product before launch or further development.

  • Design isn’t complete until it’s implemented with precision. This stage ensures developers have everything they need to bring the designs to life exactly as intended, with ongoing support to maintain fidelity.

    What to Expect:

    • Asset Export: Organized delivery of design files, assets, and specifications in Figma.

    • Developer Documentation: Clear guidelines and notes to ensure smooth implementation and consistent design standards.

    • Implementation Support: Collaboration with developers during build to answer questions and resolve issues.

    • Seamless Transition: A structured handoff process that minimizes friction and keeps projects on schedule.

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What You Can Expect

01. Inquiry +Discovery Call

We will schedule a discovery call to understand your product, goals, users, and the problem your design needs to solve. This ensures the project is a good fit for both you and me.

02. PROPOSAL, CONTRACT + INVOICE

You’ll receive a proposal outlining your deliverables, timeline, and investment. Once approved, you’ll sign the contract and submit your deposit to officially secure your project.

06. Final Handoff + File Delivery

You’ll receive all final Figma and other project files, organized and ready for use. We will end the project together discussing how to use everything consistently as you launch and grow.

04. Project Kickoff

The kickoff meeting is our first structured conversation, focused on establishing clarity, alignment, and momentum. We review the problem we’re solving, confirm objectives, and outline how we’ll work together throughout the project.

05.Feedback + Timelines

Each phase includes dedicated time for you to review work, share feedback, and request adjustments. Timelines are agreed upon at the start of the project, and all milestones, review periods, and delivery dates are outlined so you always know what’s coming next.

03. Welcome + Onboarding

You’ll be onboarded into your dedicated client portal, along with access to my project management workspace when needed. This ensures clear, consistent communication throughout the project.

Build a product that feels effortless, intentional, and ready to scale....

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Frequently
Asked Questions

  • Both — I design interfaces for mobile apps, web apps, dashboards, and websites. If you are looking for a website. My website design plans may be a better fit for your project.

  • No, I provide Figma developer-ready files, but development is handled by your developer or team.

  • Figma is my primary tool for UX/UI design, prototyping, and handoff.

  • We can get started as soon as the proposal is approved and the initial payment is completed. My availability typically books a few weeks in advance, but once you're confirmed, I’ll reserve dedicated time in my schedule to ensure your project gets my full focus from day one.

  • I don’t currently offer ongoing product design retainers, but I’m always open to supporting teams who need a dedicated designer. If you’re looking for continued design partnership, feel free to reach out and we can explore what that could look like.

  • Yes — I offer flexible payment plans, with an initial invoice at the start of the project and additional payments scheduled at each milestone to keep everything clear and manageable throughout our work together.

  • Yes — I offer a tailored branding packages designed to support both creative entrepreneurs and early‑stage startups, ensuring your brand is built with clarity, strategy, and long‑term impact in mind.

  • You’ll be involved at key checkpoints where your feedback is most valuable. I handle the heavy lifting, and you provide input during reviews so the work stays aligned with your vision without requiring constant oversight.

  • You’ll receive all finalized design files, organized and ready for development or future updates. This typically includes high‑fidelity screens, components, prototypes, and any supporting documentation outlined in your package.

  • Absolutely — I can design within your current brand or system, refine what you already have, or help expand it if needed. The goal is always to create a cohesive, consistent experience that fits seamlessly with your existing identity.