Branding StrateGy & Design
Your brand isn’t just a logo—it’s the heart of your business, the story you’re telling, and the impression that lasts long after someone first discovers you. If your current branding isn’t capturing your magic, connecting with the right audience, or reflecting the level of your business, it’s time for something better. With my bespoke branding packages, you’ll get more than just visuals—you’ll get a clear, strategic identity designed to help your business grow with confidence.
From clarity sessions and mood boards to complete brand systems and Canva setups, I’ll craft a brand that not only looks stunning but also feels authentic, functional, and aligned with your vision. Together, we’ll build a brand presence that empowers you to show up consistently, attract the right clients, and feel proud every time you share your work. Because you deserve more than a brand that just exists—you deserve one that works, wows, and helps you reach the next level.
Brand Essentials
For entrepreneurs and startups clarifying their foundation.
Designed for creative entrepreneurs and startups who want a polished, professional brand that’s both inspiring and scalable.
This package blends creative clarity with practical tools, giving you a brand identity that empowers you to show up confidently, connect with your audience, and grow without the overwhelm.
💰 Investment: $1,200 CAD
⏳ Timeline: 2 - 4 weeks
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A focused, collaborative conversation to uncover the heart of your brand and set a clear direction. Together we’ll define the foundations that guide your identity and ensure your visuals align with your vision.
Uncover your brand’s core values and vision
Identify your target audience and how you want to be perceived
Define a starter visual direction to guide logo, colors, and typography
Outcome: a foundational roadmap for building a cohesive identity
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An inspiring visual framework that translates your brand’s values into a clear aesthetic foundation. This session defines the look, feel, and emotional tone of your identity, ensuring every design decision is guided by a cohesive style direction.
What’s included:
Curated visual inspiration that reflects your brand’s values and vision
Defined style direction to guide your overall aesthetic
Color and texture references that set the tone for your identity
Imagery examples that capture the mood and personality of your brand
A cohesive visual foundation to inform logo design, palette, typography, and marketing materials
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Your brand’s foundation starts here—a streamlined set of core assets designed to give you consistency, clarity, and confidence across every platform.
What’s included:
Starter logo (primary version only)
Core color palette with hex/RGB codes
Basic typography selection (headings + body font)
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A practical set of resources designed to keep your brand consistent, professional, and easy to implement across every platform.
What’s included:
Brand Board Cheatsheet – A one‑page quick reference with logo, colors, fonts, and usage rules
Starter Brand Guidelines (Mini PDF) – A polished document outlining how to use your brand assets consistently
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Option 1: Creator’s Canva Brand Toolkit
For solopreneurs, service providers, and creatives who want approachable, easy‑to‑use tools.
A streamlined setup that empowers you to manage your brand confidently without needing a design team.
What’s included:
Starter brand kit loaded into Canva (logo, colors, typography)
Social media templates – posts + stories for Instagram, LinkedIn, Facebook
Blog/long‑form graphics – simple header + feature image templates
Video tutorial or Walkthrough on how to use Canva and your template graphics
Quick reference brand board – one Canva brand board page with logo, colors, fonts, and usage
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For startups and growing teams who need scalable, professional assets.
A premium set of files and collaborative systems designed for flexibility, consistency, and growth.
What’s included:
Logo suite basics – primary logo
Core color palette – 4 brand colors with HEX/RGB codes
Typography setup – heading, subheading, and body styles defined in Figma text styles
Social media templates – posts + stories for Instagram, LinkedIn, Facebook
Blog/long‑form graphics – simple header + feature image templates
Quick reference brand board – one Figma page with logo, colors, fonts, and usage
Brand Streamliner
For creative entrepreneurs and startups ready to scale and grow
The Brand Streamliner package is for businesses ready to move beyond the basics with a polished, versatile identity. You’ll receive a full logo suite (primary, secondary, and favicon), an extended color palette, and a defined typography hierarchy that ensures consistency across every platform. Unlike the Branding Essentials package, which focuses on foundational elements, Streamliner equips you with flexible assets and a stronger system to scale confidently—so your brand looks professional, cohesive, and ready to grow.
💰 Investment: 2,000 CAD
⏳ Timeline: 3 -5 weeks
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An elevated, strategic session for businesses ready to move beyond the basics. We’ll refine your brand personality and audience insights, expand your style direction, and align your logo suite, extended palette, and typography hierarchy with your story—building a cohesive identity system that’s versatile and scalable.
Uncover your brand’s core values and vision
Identify your target audience and refined insight’s to help share your messaging and visuals
Define visual direction of your logo suite, extended palette, and typography hierarchy
Deeper dive into your brand personality and positioning
Expanded style direction with mood board references
Outcome: a more robust identity system that’s versatile and scalable
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A strategic visual framework that expands beyond inspiration, aligning your brand’s personality and positioning with a cohesive aesthetic system to guide every design decision.
What’s included:
Curated visual inspiration that reflects your refined brand values and positioning
Expanded style direction to define the look, feel, and emotional tone of your identity
Color and texture references that extend your palette and set a scalable foundation
Imagery examples that capture the mood and personality of your brand story
A cohesive visual system to inform your logo suite, extended palette, typography hierarchy, and marketing materials
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A complete identity framework that equips your brand with versatile assets and clear rules for consistent application across every platform.
Full logo suite: primary, secondary, and favicon variations
Extended color palette for more flexibility across platforms
Typography hierarchy with clear rules for headings, body text, and accents
Cohesive system that ensures your brand looks polished and consistent everywhere
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A polished, practical resource that connects your visual assets to your brand personality, ensuring consistency and professionalism across every platform. This document acts as your brand’s rulebook—making it easy for you, your team, or collaborators to stay aligned with your identity and story.
Brand Board Cheatsheet – One‑page quick reference with logo variations, color codes, and typography hierarchy
Comprehensive Guidelines PDF includes:
Clear rules for applying your logo suite, extended palette, and typography consistently
Personality alignment examples – How your brand’s tone and values translate into imagery, layout, and messaging
Do’s and Don’ts – Practical demonstrations of what’s on‑brand versus off‑brand
Application scenarios – Guidance for social media, presentations, marketing materials, and web platforms
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For solopreneurs, service providers, and creative entrepreneurs who want approachable tools—but with the added polish and flexibility of a scalable system.
This expanded system goes beyond the basics, giving you professional assets, versatile templates, and clear guidelines so you can manage your brand with confidence and consistency across every platform—without relying on a design team.
Full Canva Setup including brand guidelienes, logo variations– primary, secondary, favicon, monochrome, and responsive variations, colors, fonts, brand voice, photos, graphics, and icons
Advanced social media templates – campaign variations, carousel posts, ad formats
Blog graphics to keep your long‑form content visually cohesive
Email/newsletter templates – branded layouts for Mailchimp, ConvertKit, or similar platforms
Onboarding walkthrough – live or recorded session showing the team how to apply and scale the system
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For startups and growing teams who need scalable, professional assets. This premium system provides not only polished brand files but also collaborative frameworks—ensuring flexibility, consistency, and growth as your team expands. With everything built in Figma, your brand becomes a shared resource that’s easy to manage, update, and scale.
Full logo suite – primary, secondary, favicon, monochrome, and responsive variations
Extended color palette – expanded tones + neutrals for flexibility across digital and print
Typography hierarchy – headings, body, captions, accents with clear rules for usage
Advanced social media templates – campaign variations, carousel posts, ad formats
Blog + content graphics – cohesive templates for articles, reports, and thought leadership pieces
Email/newsletter templates – branded layouts for Mailchimp, ConvertKit, or similar platforms
Brand guidelines file in Figma – interactive rules, do’s/don’ts, and personality alignment examples
Collaboration setup – shared Figma library with components/styles for team use
Onboarding walkthrough – live or recorded session showing the team how to apply and scale the system
What You Can Expect
01. Inquiry +Discovery Call
Your branding project begins when you reach out with interest in a package. We’ll schedule a discovery call to talk through your goals, style preferences, and what you want your brand to communicate.
02. PROPOSAL, CONTRACT + INVOICE
You’ll receive a proposal outlining your deliverables, timeline, and investment. Once approved, you’ll sign the contract and submit your deposit to officially secure your project.
06. LOgo Design
With the direction approved, I’ll design your primary logo concept. You’ll have the opportunity to share feedback so we can refine it until it feels aligned and intentional.
09. Final Handoff + File Delivery
You’ll receive all final files, organized and ready for use across your platforms . Your brand guide will show you how to use everything consistently as you launch and grow.
04. BRAND STRATEGY Foundations
Using your branding questionnaire responses, I’ll outline your brand’s personality, values, audience, and overall direction. This strategy guides every design decision moving forward.
07.two round of revisions
Your package includes two rounds of revisions to fine‑tune your logo, colors, or supporting elements. This ensures your brand feels polished and complete.
05. MOOD Board + STYLE DIRECTION
I’ll create a curated mood board that captures your visual direction — colors, textures, typography inspiration, and overall aesthetic. This ensures we’re aligned before design begins.
08. BRAND GUIDELINES
I’ll put together clear, easy‑to‑follow guidelines that show you how to use your logos, colors, and typography consistently. This gives you a simple reference to keep your brand cohesive across every platform.
02. Onboarding + assest collection
You’ll complete a brand questionnaire, sharing your preferences, inspiration, and any existing assets. This gives me everything I need to begin the creative work with clarity.
Let’s build the brand of your dreams together...
Frequently
Asked Questions
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Yes, I offer flexible payment plans. You can choose to pay 50% upfront and 50% before final files are delivered, or split your investment into three equal installments — whichever feels most comfortable for you.
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Most branding projects take 2–5 weeks depending on the package and revision rounds.
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You’ll always know your official start date before submitting a deposit. I typically book projects a few weeks in advance, and once we confirm your timeline, you’ll be able to secure your spot with your deposit.
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Two rounds of revisions are included to refine your logo and brand elements.
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Not at all — the brand onboarding questionnaire and our brand clarity session will give you all the direction you need. We’ll walk through your goals, preferences, and vision together so you feel confident before we move into design
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You’ll receive all final brand assets — including your logo, color codes, typography, Canva setup or Figma files, and a complete brand guide — organized and ready for use across every platform