wOMEN aCrOSS bORDERS
Founded in 2008, Women Across Borders emerged as a response to xenophobic attacks targeting refugees and foreign nationals in South Africa. Their original Ruby on Rails website was difficult to maintain and no longer reflected their evolving mission and brand identity.
Project Scope—
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Created modernized visual identity that captures the organization’s spirit and values, ensuring consistency across digital touchpoints.
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Designed an intuitive, user-friendly layout tailored to the founders’ needs, balancing storytelling with functionality for community engagement
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Dynamic visual content crafted from existing footage, designed to highlight the voices of refugee women and strengthen the site’s narrative impact.
About the project—
Key Goals
✨ Refresh the logo with updated branding colors
🖥️ Redesign the website using Squarespace for ease of use
🛍️ Create an online store to empower refugee women by selling their handmade products
🎥 Develop multimedia assets to strengthen storytelling and promotion
Background Video For Home Page
Promotional Video
The redesign combined visual identity, web design, and multimedia production:
A refreshed logo aligned with the organization’s new branding palette
Edited existing footage into a promotional video and designed a background banner to enhance storytelling
A responsive Squarespace website that founders can easily update with blogs, events, and shop items
An online store integrated into the site to provide refugee women with a sustainable sales platform
The updated website and multimedia assets gave Women Across Borders:
Greater independence in managing content without technical barriers
A cohesive brand identity across digital and video platforms
A professional, engaging online presence that amplifies their mission
A new revenue stream through the online shop, directly supporting refugee women
Video Walkthrough of Website
Let’s get started—
Seamless Branding, Websites, Product & Tech Solutions
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